It’s good to know that you are running your online business and I wish all the success to this online endeavour. But do you think that merely by displaying pictures & prices of the products in your online store, you will see the sales happening and expect the desired growth in your business?
No, I am sorry to say that you are mistaken. It is not going to serve the exact purpose of growing your customer base.
Today, the customer wants a friendly and informative atmosphere where he feels comfortable and confident before buying products from the online store. The one very important way to inform, attract, and make him comfortable about your product and services is by the way of your BLOG (writing fresh and informative content about your product & services)
Well, there are many ways which your BLOG can serve to promote your online business and some of the important ones are as follows:
(1) It helps in developing better customer relationships
The blog displays the true picture of your business by acting as a medium of sharing and providing deep & insightful information about your products & services. The regularly updated blog shows your expertise and seriousness towards your business.
The monotonous display of the product and the services creates a machinery type environment which lack emotions. Your updated blog by the way of content, pictures, info-graphics, & videos helps in creating a vivid & emotional environment which attracts a visitor, induces a feeling of personal touch and s/he gets a feeling of gradual relationship building which gets stronger and sweeter with time. An online business without blog shows transactions in money only but the online business with blog displays transactions with peace of mind.
(2) It drives traffic, improves SEO (Search Engine Optimization) and helps in increasing the sales
When you regularly update your blog with a fresh content, your blog grows and it becomes a kind of Wikipedia in your field of operations & business and it contains more words and information about your business, for example like I write about solar energy and have many articles written on it. My blog is filled with many words and sentences containing “solar energy” and “solar power” and when someone searches about solar-related topics, Google also displays articles from my blog. For example, when you enter in the search bar, “how to determine the feasibility of your solar?”, the search engines display links to one of my posts on the first page of the Google search. Please see the screen shot below:
This gives authority to my blog over other sites. The gist of the matter is that when you write more about your business then it is more likely that you are found in the search engines; hence, making it more search engine friendly which can be found more often in the search engines and more visitors will follow your online store or business through your blog. The regular updating of the blog increases the number of posts and linking to one post with the another (internal linking) gives you an opportunity to make the visitor stay longer on your website as he/she clicks on the internal links and read the other interesting post written by you. As the visitor stays longer, there are good chances that s/he might buy your product & services sooner or later.
Hence, your blog facilitates the sales of your online business. It also increases the popularity of your online business which further helps in establishing you as a brand in your category.
Your BLOG is one of the most cost effective marketing strategies
One of the effective ways to market your products and services is to share your content in the social media. When people read your content, they will get to know about your business and it will help in driving the sales of your product & services. The sharing of the blog content in various social media platforms is one of the cheapest and the most effective marketing strategies to promote your product and services. Your blog gets the opportunity to reach the millions of people through social sharing platforms and that too in very less time. Can you imagine any other marketing medium which is as effective as this?
The popular social sharing platforms are:
(4) Blog is a great platform to resolve the queries and ask for reviews of the customers related to your products & servicesWhen you sell any product or service, you receive many queries about it, like:
If someone ask me about this, then I think the best way is to collect all queries from the customers and then redraft them in the form of FAQs and publish it in the BLOG so that any new or the existing visitor can go through it and resolve his/her queries.
You can always ask & share the reviews about your product from your customers and publish those reviews in your website or blog to let other visitors see it. Publishing the reviews of the customers on to the blog helps in establishing the credibility of your product and the services which further helps in improving the quality of your product and hence driving more sales.
(5) Your BLOG is a great way to know the interest and behaviour of your visitors
Your blog can become a platform to understand and analyze the behavior of the visitor and which later will help you in increasing your sales. You can very well do this by letting your visitors subscribe your blog updates for FREE in their mail box. A good number of subscriptions for your blog shows the interest of the visitors in your product & services and the subscription implies that they actually want to listen more from you. You can later ask about their particular interest through customized e-mail and then provide the product or service accordingly. You can achieve good conversion rates when you send quality and engaging e-mail pertaining to their interest regularly. But with time, the subscription will increase and becomes quite difficult to handle the e-mail addresses and sending customized e-mails will become a tedious job. The better way is to automate the process through e-mail marketing software which manages the e-mail addresses, send customized & engaging e-mails at the predefined time set by you to your subscribers. With the regular follow up with the customized e-mails you can convert them into clients.
The BLOG has replaced the static and boring look of the online business with live, vivid & personal touch and it is playing a pivotal role in driving more traffic, increasing popularity, establishing brand and boosting the sales of the online business.