Running a business successfully is an achievement but running it while preserving the environment gives you a great sense of accomplishment which is comparable to nothing. Anyone who is in the business can prefer to go green by adopting certain cost effective strategies and tools of going green. Going green is not only good for the environment but it also helps in increasing the customer base.
Today, the customer has become environment conscious and he/she is ready to pay the higher cost for the products to the businesses which follow the environment-friendly business practices. The customer feels a sense of satisfaction after buying the product from those companies which take care of their environment and follow the best business practices. He feels satisfied that he has contributed in preserving the environment by buying a product from the green company.
Therefore, if you are an entrepreneur you too can follow the good business practices and can make your business green. You should make genuine efforts towards this approach otherwise your half-heartedly attempts will be reflected in your business that will ultimately result in low sales because of low customer confidence.
Well, there are certain cost-effective strategies which one can implement into his/her business and these are as follows:
(1) Make use of the technology to build and manage your business
Today, everything has become digital and it has become very easy to share and transfer any amount of data whether text, picture or video from one location to another location in the world within a moment of time. The technology like cloud computing by Google can be used to share and access any amount of information from anywhere just by the click of your laptop or a smartphone. So, there is hardly any space left for the hard copy. Do you know that the paper we use come from cutting down the trees which are harmful to the environment? By using the digital technology and shunning the use of paper, you are actually contributing in preserving the environment. Use energy setting on your electronic devices.
(2) Commute to your office using public transport, bicycle or on foot
One of the bet ways to going green and reduce the carbon content in the environment is to avoid using your car whenever possible. Like, try going to your office using public conveyance and if it is nearby then why not go on foot or use a bicycle. This activity is not only helping in preserving the environment but also, it keeps your body & mind fit and sound. Also, this practice is very cost effective, as taking out a car and driving to the office is a costly affair. You can keep a day or two in a week in your office to celebrate the cycle day or the environment preserving day followed by all the employees of your organization.
(3) Use environment-friendly products
If you make conscious efforts in choosing your personal and office items by changing your spending habits, then you can contribute towards preserving the environment. The ultimate green store is one of the leading stores of America which sells the green products online to the customers. You can plant live plants in your office instead of artificial one to improve the quality of air.
Consider the following things while purchasing the products:
(4) Try to work from home if possible
With the advent of new technology, it has become possible to meet and speak to the client through video conferencing and share any amount of information through cloud technology. These technologies have made it possible to make you present virtually in any location. One can operate from anywhere without affecting his/her daily business activities and sometimes working from home can be a good option, if you are equipped with the latest technology. This has its own advantages as you are saving the cost of the transportation, time, energy, and the most important thing is that you are not polluting the environment. So, keep a small space in your home which can serve the purpose of office and gives you the opportunity to work from home.
(5) Make judicious use of the water
Water is available at free of cost and we generally ignore the importance of anything which is available at free of cost. Have you ever imagined the scene on this planet if there is no water to drink and use, we and our businesses will perish in no time? We can avoid the wastage of water through simple procedures like avoid dripping of water from the tap and keeping them closed and use it whenever required. Fill that much water in your glass which you want to drink or use that much amount of water which is actually required to wash the utensils or the clothes. Use re-usable glasses or mugs instead of throwaway will reduce the clutter and helps in preserving the environment. Try doing rain harvesting if possible, in your office and use pressure pipe for cleaning instead of regular hose pipe, it will help in cleaning things more effectively with less water.
(6) Avoid the wastage of the electricity
If we follow simple techniques and practices, then we can avoid the wastage of electricity in our offices and at home. Please don’t leave the lights open if there is nobody in the room and use it whenever required. Always switch off all your electrical and electronic appliances from the main switch when not in use. Use energy efficient appliances like using CFL instead of the bulb which has a high energy saving ratings. Alternatively, you can consider a green energy option like solar energy to generate electricity which will not only make you energy independent but also helps in preserving the environment. I have designed the solar feasibility spreadsheet to calculate the economic and the technical viability of the residential solar power system at the roof top. If anyone of you is considering installing a solar power system on the rooftop then you should go for it. It will enable you to know the feasibility of your solar power system beforehand. The real goods is one of the most trusted solar energy retailers in America which sells sustainable and energy efficient products.
(7) Use recyclable electronic products
Always use electronic items which can be recycled because non-recycled electronic goods become waste and end up in landfills which pollute the environment. Moreover, the recycled goods can be donated to the less privileged section of the society at the cheaper cost or free of cost. These goods can be re-used in the schools for educating the underprivileged children.
(8) Collaborate with the like-minded people to share and expand the awareness to the environment
If you want to create the ripple effect of what you are doing in preserving the environment then tie-up with like minded people and the companies around you. A sharing of energy saving idea with them will help in spreading the concept which will create a synergy effect.
Final note:Remember your serious and constant efforts in preserving the environment will be reflected in your business and the customer can feel it. Your efforts in preserving the environment through your business practices will make customers prefer to buy the products from you because they feel proud and satisfied after buying products from you as they are also contributing in preserving the environment. Moreover, these ideas are very cost effective which can be implemented in your business very easily and it is a win-win situation both for your business and the environment.
So don’t wait just go ahead and implement the above mentioned practices in your businesses and the daily lives because going green is not the fashion statement but an urgent need in the current scenario.
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