The home-made crafts or artisan is called as Handicrafts. The skilled people make different types of products from paper, wood, clay, clothes, metals etc without the use of any machine.
You may be designing unique products for your clients and are successful in your local area. But your reach is limited to a large extent as very fewer people know about your expertise and the handicraft business.
Actually, the handicrafts are prevalent in rural and semi-urban areas and the reach is limited due to the absence of suitable platform which can showcase their products to the world.
"Online store is a platform to showcase your expertise to the world
There beautiful pieces of jewellery are hand-made at their workshop in London. You too can explore and find the right audiences of your home-made crafts to people around the world through the right e-commerce platform.
But before going online,you should do some homework
Maybe you are doing excellent in your local area but it is important to know the demand of your product on a wider scale. The product demand decides the scalability and the profitability of your handicraft business.
There are ways to know the probable demand for the product if you answer the following questions:
(*For example, a kindergarten student needs pencil after every 15 days. So, the same customer may purchase the same product twice in a month)
The answers to the above questions will help you in extrapolating the demand for the product in the coming years. Accordingly, you can plan to increase the production of the product.
"Market research clears the uncertainty and improves the probability of success"
In addition to this, you can conduct a survey with your existing customers, asking for feedback about the product and suggesting ways to improve it. This will help you in designing an improved product ready to be sold on the online platform for international customers.
Remember to price the product after adding the following cost components:
Initially, keep the price of the product slightly less than that of your competitors.
Initial preparation of Online store
Next immediate step after launching the Online store
The first-time visitors to your store, after reading the reviews will feel comfortable about the product and increases the chances of sales conversion. Second, more positive reviews will build brand and create trust in the mind of the audiences, leading to strong customer relationships.
My ending note
This is the first step towards making your handicraft business online. The more features your e-commerce platform offers, the more convenient it becomes for you to acquire new clients and grow your online business.