How to promote your solar business?

How to promote your solar business this new year with a BANG?

8/11/2019

The year 2019 is almost over and you have worked hard to promote your solar business.

I know you adopted many methods to give a kick to your solar business.

Now, the year 2020 is around the corner and it is time to re-think the new ways of promoting the solar business with a bang.

Let me discuss these ideas in this post. You might have implemented a few of them in the past but doing again with different styles can be both fun and learning.

1. Go online

If you haven’t implemented this technique so far, I would suggest you do it now by buying a website.

A website is just like your office in the digital world.

It increases the online presence and provides the platform to establish your authority in the digital solar domain.

And you need not be a technical expert in designing a website.

Weebly offers you the advantage to design the website in a few minutes without the knowledge of HTML or coding.

Its drag and drop feature empower you to design the website very easily and you can see your website taking shape in front of your eyes"

Moreover, it is loaded with all the features and is affordable too.

You can try its free plan now and can design your solar website in few minutes.

Let me summarize the points for designing a good website:

Select a good domain name for your solar business

Choose the right theme which matches your business style

Create different pages and sections on the website
Write about your solar business on the home page
Create an “about” page and write in detail about yourself and how you started the solar business
Link the pages properly so that the viewers can navigate the website easily
Write the contact information and place it where the visibility is the maximum
Create a feedback form for raising queries about your product and services

2. Share on social media

Expand your reach this new year by sharing your work on social media.

Post the pictures of your work like a solar installation along with the positive feedback from the customer on Facebook, LinkedIn or Pinterest.

Viewers will read it and you will get more leads.

Mention your contact information with every work you share on social media.

Don’t share your personal life in social media when you are doing business.

Use the different accounts for this.

Try updating your account regularly by answering the queries or uploading the latest work.

Gradually, you will start getting good work from this channel.

3. Make videos and share on YouTube

Nowadays, people find it easy to learn through videos.

Promote your business this new year with a bank by creating your YouTube channel for free and upload the videos of your work.

Screencast-o-matic is a good platform for making educational videos for the viewers.

Click here to start creating and uploading videos for free

Share your videos on social media.

The traffic will increase and people will start recognizing you.

Gradually, your brand image will grow and you will become a trusted name in the solar industry.

4. Start a solar blog

You have the option of creating a blog within your website.

Take advantage of it and start a solar blog this new year by sharing your knowledge and experience.

A regularly updated blog will make your website lively and people will start visiting the website in an expectation of new & interesting post apart from purchasing.

You know that a regularly maintained blog attracts thrice as much as visitors than a website without a blog.

Your online presence will increase with time and you will become a trusted name in the solar domain.

Finally, you will see the sales number going up.

5. Conduct solar awareness programs

One of the reasons for low solar growth is the lack of awareness among people about it.

Start a solar awareness program this new year.

Select a public place like a school or a college in your vicinity.

Meet the school authorities and share your idea of organizing an awareness program on their premises.

I’m sure they will like your noble idea and will help you in conducting the program.

Share your work, knowledge, and experience among the students.

Educate them about the benefits and the feasibility of the solar power system.

Inform them that solar is a very good investment and tell them to motivate their parents to have it on their rooftop.

What a better way to share your solar knowledge with the young ones. If you want to bring a change in society then educate the young generation of the society.

6. Launch your solar e-course

The traditional courses are costly and time-consuming.

Moreover, it requires the physical presence of the candidate.

Due to these drawbacks, people now prefer online courses to update their skills as these are comparatively less priced and don’t require the physical presence of the candidate.

Moreover, they give the option to complete the course at one’s own pace.

I know people who are making good money by launching e-courses.

You too can launch your e-course this new year and can establish your authority in the solar domain.

Choose a good title of the e-course like it could be:

“Beginners guide to the solar power system”
“How to design the residential solar power system?”
“How to calculate the financial feasibility of the solar power system?”

Encapsulate all your learning and experience in the course.

Choose a good software to record your videos like screencast-o-matic

Podia is the right platform to launch your e-course.

Put the right price tag of your course and market it on social media and the website.

You will see the sale happening with time.

7. Write e-book on solar

Another effective and the cheapest way to market your solar business is to launch your solar e-book in the market.

It is easier to write an e-book than designing an e-course.

If it is a small e-book you can offer it free to your viewers otherwise put the price tag on it.

Interested people would love to read the e-book.

Launching your e-book will establish you a more serious candidate in the solar domain.

8. The new year is the right time to go solar

Most people think that summers are the right time to go solar.

But they are wrong due to the following reasons:

The solar system doesn’t perform well in heat (The performance decreases as the temperature rises)
The solar installers are very busy in summers. It is difficult to get prompt service in this season
The power demand is high in summers therefore, you don’t get the time cushion to understand the working of the system
The rainy season just after the summers further deteriorates the performance of the system as humidity blocks the sunlight falling on the panel surface

The above drawbacks are absent in winter.

Moreover, the winters are followed by spring and you get a clear sky and a good amount of sunlight, making your solar system to perform to its maximum efficiency.

Inform your prospective clients about the benefits of installing a rooftop in the winters.

The sooner you make your mind the better your savings will be.

In winters, you will get the prompt services and also you will get enough time to understand your solar power system.

9. E-mail marketing

Provide customized service this new year by sending personalized e-mails to your subscribers.

Collect the e-mail ids of the visitors through the newsletter form which pops up every time a visitor visits your blog.

Know the taste of the subscriber and then start sending information about her/his taste.

Write and offer discounts to the subscribers on special occasions like Bir ‘days, anniversary, festivals, etc.

E-mail marketing is very effective in making loyal customers for your solar business.

10. Fossil fuels pollute

Take a pledge this new year to avoid the use of fossil fuels by adopting solar energy.

The extensive use of fossil fuels (coal, petroleum and natural gas) in the last 200 years has negatively affected the environment.

The burning of fossil fuels releases carbon molecules in the environment. These molecules react with oxygen to form co₂ (A greenhouse gas).

co₂ traps the sunlight radiated by the earth’s surface, preventing it from escaping to the outer atmosphere.

This phenomenon increases the average temperature of the earth called Global warming.

This has resulted in:

Melting of glaciers
The rise in sea levels
Extreme weather conditions like floods and droughts
Acid rains
The pollutants like Nitrogen oxide, carbon-mono-oxide when inhaled create many diseases.

The ongoing emissions of the greenhouse gases will lead to irreversible changes in the eco-system and the climate system of the planet earth and will have serious repercussions to the future generations”

Inform around you that solar is the most feasible and cleanest energy source.

Motivate them to adopt solar in their daily lives.

11. Grid prices will escalate

Another good reason for promoting solar this new year is the ever-increasing grid electricity prices.

Fossil fuels are limited and will run out soon.

One report says that with the current rate of production:

The oil will last only for 53 years
The natural gas will run out in the next 54 years
The coal will exhaust in 110 years

Thermal power plants use fossil fuels to generate electricity.

This means the grid electricity prices will keep increasing with time as the fossil fuels are limited.

Whereas in solar electricity, the source of energy is free and unlimited that is sunlight.

Therefore, it very logical and wise to adopt solar-electricity.

Raise this point this new year with a bang and show the feasibility of solar electricity.

12. Technological development

Promote your solar business this new year by showing people how technological developments in solar are increasing its efficiency and reducing the price.

Hence, making solar electricity more feasible and affordable.

Conclusion

Solar power can be installed in any terrain. It requires very little maintenance and is durable (Panels last more than 25 years).

It is very easy to install and the sunlight is free for all.

You have all the reasons to promote your solar business this new year with a bang.

Go ahead!

The future is solar and your business is going to shine.

I also want to witness the success of your solar business so please do let me know the response.

1 Comment