The issue of environmental degradation is the major concern to all of us whether we are living in Delhi/NCR, London, New York, Tokyo or any other city in the world.
The recent bush fire in Australia is creating more pollutants which will circle the globe.
Actually, we are inhaling polluting air both in our offices and homes.
This is taking toll on our health and problems like anxiety, depression, headaches, asthma and, loneliness are common amongst us.
There is an urgent and immediate need to purify the surrounding air.
In this post, I am going to discuss the amazing green business idea which has the solution to this problem.
It is selling the houseplants business.
The houseplants are generally small in size, good looking and less light requirements. Even doctors are recommending houseplants to people with problems like anxiety and depression.
Why houseplant business?
It is an evergreen business:
Can you imagine & prefer living without fresh air?
No, not even a single minute.
This business is going to exist until there is need for fresh air.
In simple words, this business is evergreen and you can start this business anytime in a year.
It reduces carbon footprint:
The carbon-di-oxide is a greenhouse gas. Its presence in the atmosphere beyond a prescribed limit is harmful to the environment.
Global warming is one of the major consequences of this effect, putting at stake the survival of living beings on this planet.
The plants by nature absorb carbon-di-oxide and sunlight to prepare their food.
Hence, these are contributing to preserving the environment.
It keeps you healthy:
The plants release fresh oxygen which is an indispensable part of our living. The fresh air keeps us away from many acute diseases like respiratory problems, stroke, lung cancer to name a few.
You are selling good health to the people if you are in this business.
It adds aesthetics:
The plant placed in the room not only releases fresh oxygen but also adds beauty to it. You can keep them in your bedroom, drawing room, kitchen anywhere you want and can give a unique look to your house.
You are selling natural beauty to your customers.
And nobody wants to live an unhealthy life.
But before doing so, you need some preparations and a groundwork to make this a successful business model.
Search the nearby area
The first step is to find the place or a nursery which sells the houseplants. Go there and meet the caretaker.
Discuss your idea with him as there is no point hiding it because you will be needing a couple of visits to understand and finalize the plants for your business.
The business model
Each option has its pros and cons.
In the first option, although there is an initial setup cost but the profit is entirely yours. While in the second one, you share your profit with no set-up cost on your head.
If you have sufficient funds then go for the first option otherwise choose the second one.
Look for the latest trends
Don’t buy every houseplant from the nursery. Look for the latest trends as the trendy plants often sell faster.
You can search on the GOOGLE and can check the results.
Select your region of operation
Initially, you cannot serve everywhere. Choose your region of operation and research about it.
The option of home delivery
Life is very busy and fast. Therefore, make an arrangement to deliver the houseplants directly to the customer’s door-steps.
They will be glad to know and will exercise this option.
Keep a two-wheeler with you for the prompt service.
Open a beautiful online store
People don’t have time to visit your place and then select the plants. It is easy for them to open a laptop or a mobile anytime and order online.
If you want to grab this online opportunity then open a beautiful online store.
Look out for the best e-commerce platforms for start-ups.
You can search on GOOGLE and then decide.
The top 10 e-commerce platforms have all the things which are needed for an entrepreneur to launch the store.
I am giving a brief of 2 of them: Weebly and Shopify
Weebly has all the features which empowers the entrepreneur to take his idea from scratch to launch and growth.
This San Francisco based company was started in 2007 and currently powers more than 50 million websites around the world.
It was acquired by Square in 2018.
You can read the success stories of the entrepreneurs that how using Weebly online store helped them to accelerate their business and made their presence felt world-wide.
This e-commerce platform supports businesses of all sizes, powering over 1,000,00 businesses around the world.
From 2016 to 2018, it contributed $183 billion in economic activity worldwide.
Shopify has millions of delighted customers who took their businesses to the next level through shopify online store.
Keep in mind the following points while choosing a good e-commerce platform:
A real life example
Bloomscape is a USA based online store which sells healthy green houseplants and deliver them at your door-steps.
It also offers tips and tricks to maintain the house plants.
This systematically designed online store has many features that can be useful when you design your online store.
I think, they tried their best in providing easy navigation to the visitors by offering multiple search options like:
They also offer
under plant care category
In addition to this they are offering 30 days replacement guarantee if the plant or the pot is damaged.
You too can implement these features in your online store.
The effective marketing strategy and the right online platform for your house plant business is the key to success.
Selling the right plants matching the needs of the people will make you a strong contender in this business.
Moreover, you are contributing to preserving the environment through your unique business model.
Choose a unique name of your online store and start now!