One can say that the traditional meal is incomplete without a pickle on the plate.
This is a low investment home-based business idea especially for ladies who are homemakers and want to become financially independent.
Pickle making is a global culinary art; you can find a variety of pickles around the world.
It is one of the oldest methods of preserving food.
Traditionally, people used to make pickles at home and use to preserve them in the ceramic jars or the earthen pots, but with due course of time its popularity and demand increased which made people to use it commercially.
Pickle is a vegetable or fruit which is preserved in the vinegar. Pickling is a process of preserving the fruit or vegetable through fermentation or using vinegar.
This helps in expanding the life of the pickle hence prevents the spoilage.
There are two basic categories of pickles, first is soaked in salt brine to facilitate the process of fermentation and in another category, the pickle is soaked in vinegar, it is kind of strong acid which prevents the growth of bacteria that can spoil food.
Benefits of Pickle:
Who can start it?
Diversification within Pickle making:
One can start making pickle based on her/his expertise, market demand and cost involved.
Anyone who has a taste in this category can start preparing pickle at home during spare time. She/he can add flavor as per her/his choice and creativity.
It is generally a time consuming process but its demand in the market and ease of making at home is enough to compensate for the time spent in making.
The manpower and the investment required
You can start this business on the very first day in your kitchen itself.
The investment required is less; it can be started under Rs. 10,000 to purchase jars and other utensils, vegetables or fruits, vinegar, salt &spices and stickers (for labeling and mentioning expiry date) and other packaging material.
As this is a fast consuming product, therefore, you can expect a fast payback say within two or three months. The payback period depends on your efforts in marketing the product and completing the orders.
Get your business registered with the local governing authority by choosing a suitable name of it (Please read "How to decide your start-up name ?")
Important points and precautions
Marketing and Research
The market potential
You can find pickle in almost every household in India. On an average, an Indian family consumes around 2 kilograms of pickle per year.
As life is becoming fast and hectic, people want ready made quality products that can provide them a homemade taste. Now, almost every segment of the society middle class, upper middle class and rich class are looking for ready made food options with good services.
So, the market potential is like that you can talk to almost anyone about your product. The better is your service and taste; the better will be your growth prospects.
Pricing of the product
You have to keep your pricing low as compared to the established competitors. This will give you a pricing edge.
The customer will be attracted to try your product at least once and if he likes the taste of your product, then he can become your long term customer.
Initially, you can also offer a scheme like buy two get one packet of mango pickle free or something like that.
Keep in mind the following cost before pricing the product:
Therefore, the sale price of your product = cost or raw material + fixed cost + cost of packaging + transportation cost + labor cost + profit margin
Grillo started the pickle making business way back in 2008.
He started selling the pickles on the streets of Boston in the wooden cart.
Soon, his pickles were in the shelves of the local grocers, food stores, farmer markets and many local restaurants.
At present, Grillos pickles are marketed by many big brands like Katsiroubas Bros, U.S. foods, Albert Organics and Cambridge packing.
Let us analyse the steps and strategy which made Grillospickles a success story:
1) Although he started small but he had the quality product to sell with the following features:
3) Great networking and sharing on social media platforms
Finally, he follows one general rule and says,"I keep my head down and act like I'm still working the cart"
I have another success story of Krishna Yadav from India who started "Shri Krishna Pickles"
You can initially start from your own home and when the demand starts picking up, then reinvest the profit in hiring labor or purchasing a machine which can accelerate the pickle making process.
A homemaker already has the hidden potential, the only need is to explore it and convert it into an viable opportunity through a home based business idea.