How writing an e-book can boost your business?

16/1/2017

We try and invest in many things to boost our business. Today, I will discuss one of the very effective mediums of marketing your start-up which could not only increase your sales but also help you out in making you a brand. Yes, it is writing an e-book about your business and the services.

It is that source of marketing which has the potential to reach to the masses in no time and can provide you the growth. I am going to list the invaluable benefits of writing the e-book for your business:

It shows your expertise in the business

When you write the e-book about your business, you collect all your knowledge, experience and the expertise in the form of the e-book which you share with your customers and the readers. You know that something in written form has more importance than a spoken word. Moreover, only that person can write a book that has knowledge about her/his business. The e-book adds credibility among your customers.

People and the customer start trusting you

When they see something in the written form and which they can read and refer, again and again, gives them a kind of comfort, which after some time transforms into the trust for you and your business. When they are reading your e-book, they are actually experiencing your business in their minds. Your e-book has created a platform of trust between you and your readers.

People refer your e-book even taking the services from the competitors of your industry

After reading your e-book, readers gain knowledge about your industry, product, and the services. This will motivate them to buy the product and the services as the informed customers are more prone to avail the services. Even if he happens to buy it from your competitors he will refer your e-book and in this way, you will always remain in the back of his mind. You are the person who actually has made him knowledgeable through your e-book. Whenever they buy products, your e-book will be the reference point or the base letting them compare the quality of products and the services.

You are giving value to your customers

Again whether the customers buy your products or not you are actually giving value to your customers by sharing your knowledge and the experience in the form of the e-book. Moreover, the e-book is a kind of asset with them for the life no degradation in its quality. They can refer it whenever they want and can learn and gain reading it. You can edit your e-book whenever you want to add the latest developments and experience from time to time and can easily inform about this update to your readers through e-mail.
Read: Simple and easy ways to kick start your online business

How to write the e-book?

If you are the first timer who is going to write the e-book, then you might feel little scary about writing it and finding it a herculean task. But do not worry, rather go step by step and start small.

Try to collect all the articles or the e-mail related to your products & services which you wrote in explaining your clients or the readers.
An e-book of 25 to 50 pages will be a good starting for the first timers
Make a habit of keeping a pen and the paper all the time and start writing small information about your products and the industry. Collect all your thoughts on the daily basis and write small but regularly.
Try to break the task of writing e-book say writing a page in day or completing a whole book in a month’s time
Try to give images of your products in the e-book as images make the book more attractive and explanatory.
Try to provide the relevant links to the products so that they can study in details about the product if they wish to
Mention your contact information like website, e-mail or the mobile at the bottom of each page so that customer finds it easy to contact you, if he feels while reading the book, regarding any query or the purchase of your services and the product
Make the font of book easily readable; the most readable fonts are Arial, Verdana, Courier, Calibri, Helvetica, Times New Roman, Georgia
Try to give information in simple words so that it becomes easy for the reader to understand. You should be crisp, clear and to the point
You should try to provide the solution in your e-book so that the customers find it interesting like:

How to travel in Delhi in rupees 1000?
How to design the solar power system by yourself?
How to realize your financial goal?
How to make your resume more effective?

Writing e-book makes you more responsible, accountable, and pro-active towards your clients. You know that you have written very good things about your products and the services and you must maintain this by actually implementing in a real way. Otherwise, you are going to create the negative image of yourself in the market. Therefore, the e-book is the kind of the positive motivator which pushes to provide value services to your customers.

Conclusion

The Studies have shown that the written words when read again and again, end up making a permanent image in the minds of the people. Similarly, when you write a good e-book which people will obviously read and refer it, again and again, making a permanent image of your business in their minds and make them the loyal customers.
You actually make a mark in creating a picture of your business in their mind. The successful businesses managed to create the image of their products and services in the minds of the people. Some of the examples are as follows:

For Insurance its LIC
For Photocopy its Xerox
For Salt its Tata salt
For luggage its VIP
For watches its Titan or HMT
For search its Google
Social media its Facebook
And For XYZ it could be you

Writing an e-book can be a start of creating an image of your business in their minds. Do not wait or doubt your writing skills just go ahead and start writing and I am sure you will come out with a very good e-book that will help in giving a new shape to your business.

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