Why coupons are effective in boosting sales?

16/8/2020

Have you ever noticed your behavior as a customer while doing online shopping?

Most of the time you tend to buy those products which offer coupons. The coupons are very popular in the business because of their acceptance by the users.

It is validated by the fact that more than 70% of the shoppers use coupons while shopping.

It is very effective way to attract a new customer and has a potential to convert it into a life long customer.

Coupons create value

Imagine a brand-new laptop worth $ 2000 is available at 20% discount for $ 1600.

What will you do?

The first thing that comes in your mind,” Wow, it’s actual price is $2000 but is available at $1600 and I should buy it.”

It created a value of the product in your mind, making you feel that it is worth to buy at the discounted price.

Sense of urgency

If I say that the above offer is valid for 1 week what will you do?

It is no surprise you will be in hurry to buy it before the offer closes.

The coupons create the sense of urgency in the mind of the buyers tempting them to buy the product within a given period.

Impulse buying

The coupons have the power strike the right cord of the human psychology, creating rush in your online store.

This heavy rush results in impulse buying, pushing any new or the accidental visitors to buy the product although not planned before.

Once the visitor is in your store, there are fair chances that she/he ends up in buying other additional products from your store, making you more profit.

Effectiveness of the offer

If you see more and more visitors are redeeming the coupons, showing the effectiveness of the offer.

This WOW response is a kind of the feedback which you can replicate in the future offers with the other products of your online store.

Ways to use coupons

The offer should be clear, bold and precise
Highlight the features & benefits
Use your logo in the coupon
Make good use of photography
Offer free shipping on your products
Place & display the coupon at appropriate places in your website
Never forget to get the customers details like name, e-mail, mobile etc. and keep mailing the latest offers

Create your coupons

I have seen many online stores offering coupons and this trend is only increasing day by day.

If you are running an online store and want to improve your sales, then coupon building is one of the effective ways to do so. Using coupon builder, you can give a beautiful design, offer discount (in dollars or in % to your customers, the choice is yours but discount in dollars works better).

You have the option to customize the expiration date of the coupon. Moreover, you can make your own code with limited time offer, closing more sales.

Offering free shipping might work better in your case as visitors pay more interest to these products, making you more profit.

Promote them wisely

Making the coupon is only the half work done, you need to promote your offer to your visitors. How about it if the offer reaches direct into their mailbox? The user will be happy to see your personalized message, increasing the chances of conversion and lifting your sales graph.

You can easily promote your coupons in 3 easy steps:

Choosing your e-mail template
Add the offered product with coupon
Add the e-mail address of the customers whom you want to send the personalized message (You can easily copy and paste the e-mail addresses)

Don’t forget to promote your offer through social media sites

Lessons learned

The sales will spike when you implement innovative ideas and make consistent efforts to inform your customers.

The coupons can re-ignite the old customers who for some reasons stopped shopping or can attract customers from your competitor. It all depends how innovative you are in designing a coupon.

It is possible that the recipient too busy to notice your e-mail.

Therefore, send the offer e-mail once, twice and thrice to your customers to make them notice the offer and you will see that the sales will start growing.

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