The green entrepreneurs are emerging as a winner in gaining the loyalty of the customers. The people or the customers are giving preference to their product and services. The term green entrepreneur is a broad category which includes any of the following categories:
(1) Customers want to contribute to the environment
The pollution (air, water, and sound) has affected everyone’s life in one way or other whether you are living in metropolitan cities, in towns or in villages. This has gradually affected the health and the lifestyle of the whole society. On the macro-level, the increased pollution levels have created holes in the ozone layer, allowing harmful cancerous radiations to enter the earth’s surface. The increasing temperature resulted in melting of the glaciers, posing the threat of drowning of the nearby countries.
Read: "Why energy trend is shifting towards Renewable Energy?"
Therefore, the customers are looking for the ways to contribute directly or indirectly towards preserving the environment. They have found the solution by buying products from the eco-friendly companies or from the green entrepreneurs. The green entrepreneurs have provided the platform to contribute to the environment by buying their products.
(2) They visualize overall impact
A normal business calculates its profitability by only looking at the margins above the cost of the goods while the green entrepreneurs define their profitability by visualizing the business on the society and the environment.
Consider an example two company’s one is ABC Ltd and the other is XYZ. Both are in the same business of making plastic products. ABC Ltd does not make efforts to recycle the waste and dispose of it open while XYZ Ltd has created a process to use the recycle the waste and is contributing effectively in preserving the environment. The XYZ Ltd has the wider positive impact in the lives of the people than that of ABC Ltd. The good business practices earn more customers loyalty.
(3) Green businesses have the long term vision and the stability
The environment is degraded to such an extent that it will require continuous and consistent efforts of years to preserve and revive it. The vision is a long-term process, not short-sighted, which adds the stability and the sound growth in the business and its practices. It is well known that people or the customers prefer a stable company who is in the business for the quick profits.
(4) They are building the better future for the generations to come
As a parent, you strive to provide better future to your children by giving them good food, good education and try to make them financially sound. The green entrepreneurs are going an extra mile by giving a clean and green environment as a gift to the future generations.
(5) The Green Entrepreneurs have the wider reach than their counter-parts
They make efforts to find different ways to make their business green. They prefer ways which are more environment-friendly and going digital is one of them. The example of the implementation of the digital technology is the use of the website for your business, communicating through e-mail than couriers with your employees, suppliers or the customers. You see that new technology of e-book is taking over the paper printing.
I read the worksheet by Infusionsoft “50 ways to wow your customers” and planting a tree on their behalf is one of the effective ways to earn their loyalty.
The above-mentioned merits of the green entrepreneurs have made them magnetic in nature which is capable of attracting the growing base of the loyal customers.
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