I wouldn’t be wrong If I say that it only takes just a few seconds for us to decide whether we want to stay or leave the particular website.
What are the factors or the reasons which strikes in the mind of the visitors while deciding the trustworthiness of the website? I am writing this post trying answering the above questions as this is one of the most important aspect for any online entrepreneur or the blogger that visitors trust his/her website. It is most likely that when you are a newbie entrepreneur, it takes time to build the reputation and trust but you can follow certain steps to build these assets in less time. These steps are as follows: A strong website design matters alot
The first thing anyone sees on the website or the blog is the design. A simple yet strong design conveys a very powerful message to the visitor and persuades him to browse further. While on the other hand, a complex and erratic design confuses the visitor and he avoids that website or blog. A professional and elegant look always scores above the casual design. The first page of the website should be able to communicate the kind of business you are into and what the readers should expect from you.
Let’s see a few examples: 
The above design clearly tells that it is a coffee house and if you give more attention to the design you will find that it was established in the year 1975 and since then it is serving its customers.
This sophisticated design is giving a very soothing look and straight away inviting the visitor to book his traveling destination with them. 
If you have an entrepreneurial mind but haven’t started as yet. Then I will recommend starting your online journey with Weebly. It offers free plan to its users and you can switch to paid plan as per your convenience.
Testimonials:
What factors prompted you to buy a product apart from its features, uses and obviously your need?
Most of us make the buying decision by reading the testimonials of the users about the product. The visitor feels safe and confident when she/he looks at the positive testimonials about the product giving the assurance that the product is reliable and worth buying. You can request the buyer to write his experience about the product in the testimonial builder and add this in your website as a guiding word for the other prospective customers. Address and Phone number
Will you buy the product from that store which has not mentioned its phone number and the contact details on the website?
I am sure you will not. When the customer sees the phone number and the contact details mentioned in the website, s/he gets a sense assurance that someone is there whom s/he can contact for any query after the sales. You should mention these details in the footer or the header of the website. You can also start the online chat with the visitors and resolve their queries on the real-time basis. Things to do: You can add the chat software in your website from the Weebly App centre, offering FREE and the paid plans to its users. An update website
There is more to the website than just uploading the theme and having a query box. I will more likely to give my debit card/credit card information & buy the products from the website or an online store which is regularly updated and provide the latest trends in the market. The website which provides latest, correct, complete and unbiased information about the product is more likely to attract the visitors and leading to a sale. Also, keep in mind that your information should be free from spelling mistakes and grammatical errors.
How does it feel to the visitor when s/he orders something and receives the message, “We except your order” instead of “We accept your order”?
The misspelling certainly questions the credibility of the store, website or the blog.
You must provide high quality product
Your product should have all the features what you claim to your customers. A high-quality product creates a long-term trust in the mind of the customers. Your one quality product is the gateway to sales for all your future products. It is also very important to showcase your product effectively, mentioning its all aspects be it visual or the internal features. The Weebly offers easy to use drag and drop feature to create your online store in no time.
Detailed transaction reporting
Your business should provide all the relevant details in the transaction slip after a customer makes a purchase. It would be nice if s/he gets the digital receipt directly into the e-mail box, immediately after the purchase. This detailed transaction reporting helps in building the trust.
The above is the screenshot of the purchase receipt of the digital good which I did some time back from www.adityagreens.com. This receipt was instantly delivered into my e-mail box the moment I made the online payment. This was a proof of my purchase building my trust on the website.
A secure transaction for users
In the digital world, the online security is a major concern for all of us. There is always a threat that the sensitive information like the personal data, the credit card information, and the passwords may not get leaked. Therefore, it is very important to secure this information so as let your visitors do the transactions with trust and confidence. The SSL (Secure Sockets Layer) certificate protects the sensitive information from hacking.
It encrypts the information between the sender and the receiver making it impossible to decode by the third party. Weebly offers SSL security feature in FREE and paid plans.
A transparent privacy policy
The privacy policy is the detailed information about the ways in which the company uses the personal information of its users. A well-crafted privacy policy builds your reputation and develops trust. It tells the customers and the visitors that you are working in the best interest of them and are following the customer-centric approach. You should be transparent enough to let your customers know about the uses of the cookies and the third-party ads. This approach builds the trust in the mind of the visitors and is more likely to generate sales and repeat sales for you.
Offer FREE trials
Actually, offering free trial is like first use the product and pay later if you like it. This shows that the company is confident of its product and knows that the user will ultimately buy it after using its features in the FREE trial period. When you offer a free trial of your product without asking any credit card information, the user is persuaded to try it in most of the cases and after getting acquainted with the features of the product, s/he buys the product.
Conclusion
Your reputation and the website/ online store security are the 2 key factors which create the feeling of trust in the mind of the customers. The strong website design, quality product with excellent service helps in establishing your reputation. Assure your visitors that their personal information will remain safe & secure while doing transactions by enabling proper security certifications and make sure to have a transparent privacy policy for your visitors.
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AuthorYash Kumar writes on ways and strategies to grow your online business. Archives
November 2018
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